Branded entertainment, live stuff, pilots, concepts, documentaries. Pieces that defy categories. Pieces that cross them all. If you have an idea, we’re interested in making it real. If you’re looking for one, maybe we should do it together.
MOVE
MORE
Crux Digital is proud to be partnering with Rick Mereki as his representation here in the United States. Rick used 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage all to turn 3 ambitious linear concepts based on movement, learning and food into 3 beautiful and compelling short films.
Brands: STA Travel Australia
Production Credits: Rick Mereki, Tim White
Talent: Andrew Lees
Location: 11 countries throughout the world
THE ONION NEWS NETWORK
MORE
Looks like audiences have something to look forward to - Harry Potter isn't over yet! Damon Werner from the Onion News Network parody television news show informs us on the exciting news - WB has decided to split the HP franchise into 7 movies and if the films are a success, we maybe getting several films with each characters point of view! This exaggerated segment already has a million viewers.
Production Credits:Director Matt Morrison
Talent: Jill Dobson, Elliot Francis
Location: New York, NY
Studio: Crux Digital Productions Studios
SH*T NEW YORKERS SAY
MORE
Crux Digital is proud to be partnering up with the Sh*t New Yorkers Say Team. The viral video, "Sh*t New Yorkers Say" was writer and comedian Eliot Glazer's successful attempt to parlay the popular meme into geographic obsession. Co-starring his sister, Ilana, shot and edited by Matt Mayer and produced by Seth Keim, the video was an immediate hit, garnering close to 3,500,000 views and counting. Featured all across the media it is being nicknamed "The video all New Yorkers are talking about."
Production Credits: Eliot Glazer, Matt Mayer, Seth Keim
Talent: Eliot and Ilana Glazer
Location: New York, NY
HP ePRINT LIVE
MORE
Hewlett-Packard and Porter Novelli teamed with Crux Digital, Space Station Media and comedy troupe Upright Citizen's Brigade for a live show produced at Crux Digital Productions Studios and broadcast on HP’s You Tube Channel. Viewers of “H.P. ePrint Live” helped decide which skits and bits the UCB performed by e-mailing their suggestions to a printer, made by H.P., which was onstage with the cast. Comedian Rob Riggle hosted the event . HP’s new technology, ePrint, enables people who want to print files or photographs to send them from mobile devices to Web-connected H.P. printers, each with a unique e-mail address.
Brands: Hewlett-Packard
Agency: Porter Novelli
Production Credits: Crux Digital Productions, Space Station Media
Talent: Rob Riggle, Upright Citizens Brigade
Studio: Crux Digital Productions Studios
Location: New York, NY
AMP ENERGY "CHESS"
MORE
Any energy drink should be able to take on a competitor. But it takes Pepsi Amp and CRUX to take on 40 at one time. To provide a meaningful brand connection, the "Amp vs Everything" campaign built a mystique around a character who built a viral following through an inimitable combination of entertainment and intrusiveness.
Brands: Pepsi
Production Credits: Doug Wedeck, Yves Darbouze, Mutaurwa Mapondera, Ryan Hunter, Taige Jensen, Crux Digital Productions
Location: Washington Square, NY
WEBBY AWARDS 2012
MORE
For the fourth year in a row, Crux Digital’s Rohit Sang and Raphael Rodriguez created the opening video showcased at the Webby Awards. The Webby Awards is the leading international award show honoring excellence on the Internet. Founded in 1996, the Webbys are presented by the International Academy of Digital Arts and Sciences. To learn more check out www.webbyawards.com.
Production Credits: Rohit Sang, Raphael Rodriguez, Crux Digital Productions
Talent: Mike O'Gorman, Mike Britt, Michael Torpey, Shea Hess, Guilia Rozzi
Location: New York, NY
Studio: Crux Digital Productions Studios
ACROSS THE HALL
MORE
Crux Digital and Samsung teamed up on this branded entertainment noir suspense prequel, which tells the shadowy story of a deepening triangle. Pairing with the global marketing giant, we initiated this joint venture with First Look Studios, helping to create a touch point for Samsung to exploit with the Indie film demo. This award-winning video crossed platforms, moving from the web-world into the age of mobile viewing. It later became a successful case study for Communication Arts.
Brands: Samsung
Production Credits: Alex Merkin, Mike Wiese, Chris Cooney
Talent: Adrian Grenier, James Oliver, Natalie Smyka, Jamie Benge
Studio: Brooklyn Set
Location: Brooklyn, NY
AMP ENERGY "BASKETBALL"
MORE
Before you take an energy drink to your lips, shouldn’t it prove it can take you to the hole? That’s what we thought. Not content with merely displaying his chess genius, we followed up with this scintillating display of Amp’s athletic prowess, encouraging our cylindrical hero to take on NY’s finest street hoopsters.
Brands: Pepsi
Production Credits: Doug Wedeck, Yves Darbouze, Mutaurwa Mapondera, Ryan Huner, Taige Jensen, Crux Digital Productions
Location: Rucker Park, Harlem, NY
HIPSTER OLYMPICS
MORE
The POYKPAC gang renews its relentless expose of the life hipsterific, with special attention paid to the Ironic Moustache. Mission creep? Not a problem when your sole objective is to create a parody that’s funny enough to go viral. Results: 2 million online views and growing.
Production Credits: POYKPAC (Ryan Hunter and Taige Jensen), Jenn Lyon, Eric Sheretz (Cinematographer), Jesse Patch (B Camera), Morgan Jenkins & Ashley Carpenter (Steadicam Op)
Location: McCarren Park, Brooklyn, NY
